Sonoran growth advisors
Case Studies
At Sonoran Growth Advisors, we’re just getting started—officially. But our roots run deep. From desert scrappiness to ecosystem growth, we’ve built brands that scale without burning out. These case studies show what happens when smart systems, sharp strategy, and a little sunlight meet.
Built from scratch. Scaled with purpose. Sustained by systems.
Founder: Kayla Pearson
Role: CEO, Brand Architect, and now AI advisor/developer behind the growth
From Bottlenecks to Breakthroughs — National Guard Tech Stack Overhaul
Challenge: Complex workflows, outdated systems, and slow tech adoption across 50+ units.Solution:Led a $250M+ program portfolio, optimizing IT governance and automating processes across state lines.Developed and executed AI/ML implementation strategy to reduce manual workload and improve decision-making across 300+ personnel.Increased operational efficiency by 20%, proving that AI doesn’t just replace—it refines.Delivered CTO-level executive engagement strategies that fostered faster buy-in and adoption across departments.Translated high-level strategy into human systems that worked—from leadership to end user.
Intelligence Meets Intuition — Scaling Brand Systems
Challenge: Build a business from scratch while managing global teams, motherhood, and a military career.Solution:Founded Surf Soap Co., scaled to $1M+ in revenue in under three years—without a dollar spent on ads.Designed customer journeys and marketing flows rooted in behavioral science, not guesswork—resulting in a 60%+ retention rate.Built proprietary systems to automate customer experience, inventory, and internal ops, eliminating reliance on social media.Applied strategic military planning frameworks to brand development, fulfillment, and team structure.Currently integrating AI into marketing and forecasting systems to further reduce founder workload and scale sustainably.
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